The phrases “slow fashion” and “sustainable fashion” are sometimes used interchangeably to explain labels that put the surroundings and social good first all through their manufacturing and distribution course of. However, most of us can admit we haven’t been purchasing this class of clothes as a lot as we wish. While many ladies would like to swear off quick trend, the allure of cute Zara knock-offs has actually felt too exhausting to disregard. Until lately, that’s.
Lately, we’ve seen a shift towards sluggish trend on-line, and it feels simpler and extra interesting than ever to assist sustainable fashion manufacturers in a significant means. Many of the socially-conscious labels blowing up proper now can, partly, thank Instagram for his or her success. To wit: boho, free-spirited, Australian-born label Spell has virtually 1000000 followers and a whole bunch of hundreds of well-dressed, environmentally-conscious supporters throughout the planet. The model, which isn’t solely produced ethically but additionally donates a proportion of proceeds to youngsters’s charities and ocean conservation tasks, additionally counts Miley Cyrus, Vanessa Hudgens, and Megan Fox amongst its roster of high-profile prospects. Then, after all, now we have the likes of Reformation and Anthropologie, powerhouses on the planet of sustainable trend, who’ve by no means been extra on-trend.
Some acutely aware trend corporations, like Australian model Auguste, not solely follow sustainable manufacturing practices but additionally take part in give-back applications with organizations reminiscent of 1% For The Planet, an initiative which donates 1 p.c of gross earnings to charity. Of course, sustainable trend wouldn’t be blowing up on Instagram with out influencers supporting them and main the cost—and right this moment, it’s these girls we’re involved in studying extra about.
In the submit forward we’re spotlighting a few of the chicest influencers main the sluggish trend motion. Keep scrolling!
Elise Cook lives on the highway inside a cute, peachy-colored van referred to as Scout and her (equally cute) husband. Cook is totally devoted to the straightforward life and has been dwelling full time in her van for the previous yr, touring by a few of the most photogenic locations in Australia. She’s always carrying manufacturers like St. Agni, a buzzy shoe label sustainably made by artisans in Java, Indonesia, and an moral, boho trend model referred to as Hazel + Folk, which makes all their items following truthful wages and truthful commerce practices in India.
As the PR supervisor for one of many world’s hottest free-spirited, sustainable trend labels, Spell Byron Bay, Mel Carrero has 1 hell of a wardrobe. Wither over 900,000 Instagram followers, Spell has a cult-following of ladies obsessive about its fashionable, bohemian aesthetic and who recognize that each piece is designed and sampled in Byron Bay and produced ethically in factories all over the world.
If you’ve ever dreamed about dwelling the chilliness life by the seashore in Australia, 1 scroll of Gabby Smith’s account can have you reserving on SkyScanner and calling a removalist. She’s a blogger and one of many founders of bijou model Hunter x Hunter. You’ll usually catch her carrying Auguste, a model that’s ethically produced in Indonesia and companions with 1% For The Planet, an initiative which 1% of gross earnings to charity.
Lucy within the Sky
Lucy owns the easy, West Coast-ready summer season wardrobe of your goals. Better but, she likes to share outfit inspiration comprised totally of sustainable trend labels. Lucy additionally has a eager eye for lovely still-life snaps of buzzy eating places, lovely trip locations, and a few of the finest seashores on the planet—so be ready to avoid wasting her snaps to all of your IG boards.
Corina Alulquoy Brown
LOVE MORE❤️💖❤️ Hi Babes! It’s been a while since I’ve done any sort of introductory post and for those of you who are new, I wanted to introduce myself! 👋🏻 My name is Corina and I use this space to share my love for bohemian and festival fashion. I hope to inspire you to shop small, support independent businesses, appreciate our planet, and most of all, dress in a way that makes you feel happy and confident! Here are a few other fun facts about me: . . . 1. My photos show me prancing around in nature, but on a day to day basis, I’m almost always in my home office, working long hours on my brand Wild & Free Jewelry. I don’t share that side of my life as often on this account because I have a passion for supporting others and want to dedicate my screen time to those who need the exposure now that my brand is developed enough to grow outside of social media. . . . 2. Speaking of supporting others, I recently met Dani of @dazey_la (who made this LOVE MORE tee) and felt incredibly inspired by her presence and success with her brand. She’s a strong advocate of slow fashion and designs and prints the most wonderful phrases on her tees. A true boss babe and role model, check out Dazey if you don’t already follow along! . . . 3. One of the reasons I’m so intensely passionate about supporting others is because of my own brand and the way it completely shifted my life and perception of myself. Once I experienced that change, I knew I wanted to help others along their creative journey in hopes of eventually manifesting more self-love and eradicating any fear associated with creative self expression. . . . I think we can all play a positive role in each other’s life if we act with compassion and an open heart. There are so many ways we can LOVE MORE, especially when it comes to the way we view ourselves. If there’s something you’re passionate about, don’t be afraid to go out and pursue it! Love yourself and others enough to believe anything is possible! ❤️ Thank you so much for following along. You’re wonderful! x
Carina is downright obsessive about elevating up handmade and unbiased labels and makes use of her Instagram as a platform to highlight a few of her favourite such labels. You’ll usually spot her carrying Dazey LA, a cool, hand-drawn t-shirt model designed with messages to empower girls (belief us, you’ll need 1). She’s additionally the founding father of equipment model, Wild & Free Jewelry.
Tara Milk Tea
Time disappears whereas scrolling Tara Milk Tea’s brightly-colored feed of trend and journey snaps. She mixes excessive trend with inexpensive items, however tends to skew in the direction of massive and small socially-conscious trend and accent manufacturers like Anthropologie, Sarah J Curtis Collection, and likewise PaddotoPalmy, a summer-ready line made out of pure fibers and made by artisans and seamstresses which are “paid well and love their work.”
Jessica Stein (aka Tuula Vintage) delivers the final word wanderlust inspiration. She helps sustainable manufacturers like plant dyed and ethically dyed label, Yöli & Otis, and Auguste the Label, and shoots them in unique areas like Bali, Florence, Tulum, and all throughout New Zealand and Australia.