Guinness launch a model new brew simply in time for St Patrick’s Day

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Mid-March in Australia doesn’t usually deliver splendid climate situations for ingesting Guinness, however this 12 months the Irish brewer is providing another.

Hop House 13 Lager has been launched to coincide with St Patrick’s Day, following a profitable exhibiting in Ireland and different markets abroad.

“Back home it’s proved to be a great option on the rare occasions the sun comes out to play,” says Guinness ambassador Domhnall Marnell.

“We identified Australia as being a really perfect market for it, where there’s a strong Irish presence and a strong fandom and loyalty to Guinness already, but obviously the climate dictates that lagers and now more recently pale ales are the most popular options.”

A brand new outdated favorite

Brewed with the Australian and American hops Galaxy, Topaz and Mosaic, Hop House’s particulars learn extra like one thing you’d anticipate coming from an upstart craft brewery than the grandfather of Dry Irish Stout.

“The beer’s a lively sip, imparting a sweet fruity aroma thanks to hints of apricot and peach, with subltle malt notes bursting through,” Guinness says.

“On the palate, Hop House 13 is full-flavoured while still being crisp and hoppy without the bitterness, leading to a clean, refreshing finish.”

Draught revolution

But Marnell says Irish drinkers have been fast to embrace the model in its extra up to date guise.

“At home in Ireland, it’s been a huge revolution on draught. Within just four short years it’s become a mainstay – if a bar doesn’t have Hop House on draught, people are confused as to why,” he says.

“It has risen up the ranks of the top three lagers on draught in the country, which is phenomenal. In the north it’s taking Heineken and Peroni sales and really giving them a run for their money.”

A toast of the Irish

Teeling Irish Whiskey has additionally come to the get together with some particular merchandise for Australians who need to rejoice St Patrick’s Day in type.

The Port Cask Matured Single Malt is the newest within the distiller’s Brabazon Bottling Series, a restricted version assortment of whiskies showcasing the influence of fortified wine cask maturation.

“For this whiskey we used a combination of ex-Tawny, White, and Ruby Port barrels in the maturation process resulting in a delicious expression bursting with fruit, toffee, and nutmeg character,” says Stephen Teeling.

“We bottle this whiskey at 49.5 per cent ABV which also adds further spice and complexity.”

St Patrick’s brew

Teeling has additionally collaborated with Melbourne brewery Stomping Ground on a beer that has been specifically designed to be served in a boilermaker mixture with Teeling Whiskey.

“It’s a delicious 4.5 per cent ABV coffee stout aptly called ‘Snakes Out’ (legend has it that St. Patrick was the person to rid Ireland of snakes!) which also uses beans from Proud Mary Coffee Roasters and will be available at selected pubs around Melbourne for St Patrick’s Day,” says Teeling’s native ambassador Martin Lynch.

“We turned good associates with the Stomping Ground guys after assembly them at occasions round Melbourne and we have been instantly wowed by their story and wonderful beers.

“We each share so many synergies as 2 urban-based revolutionary producers, who’ve revived our respective crafts in inner-city suburbs, which had been former hubs of brewing and distilling however the industries had died out in current instances.”

A trigger to rejoice

Lynch says the corporate is anticipating the biggest ever celebration of St Patrick’s Day in Australia, with the massive day falling on a Saturday, which happens not more than each 5 or 6 years.

“While there’ll at all times be Irish Pubs celebrating St Patrick’s Day with the standard staples equivalent to Guinness and inexperienced beer, now we have most well-liked to concentrate on celebrations which elevate the Irish whiskey ingesting expertise,” he says.

“We have labored with high Australian cocktail bars, eating places, and producers to run premium occasions equivalent to Irish whiskey and cocktail masterclasses, whiskey and cheese pairings, and meals degustations.

“We have found this approach has attracted many Australians who had stopped celebrating St. Patrick’s Day at an Irish Pub, to now enjoying the occasion again but in a more relaxed environment.”

Guinness has created the Black List on their web site to assist information St Patrick’s Day revellers to Irish Pubs the place they’ll get pleasure from festivities with their mates.


James Atkinson from executivestyle.com.au

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