Hugo Boss redefines workwear for a brand new era with its SS19 present


Anticipation was excessive for Hugo Boss’s most essential assortment in years because the lights went down in a transformed basketball centre on the East River within the midst of a busy New York Fashion Week.

After the departure of creative Jason Wu only a few months in the past, chief model officer Ingo Wilts selected to mix menswear and womenswear for the primary time on the BOSS Spring/Summer 2019 runway present.

On the drizzling Sunday afternoon in New York City, over 60 fashions hit the stark white runway in an ethereal line of sharply-tailored fits, stylish athleisure-wear and edgy, relaxed resortwear in refined, shifting gradients of pastel shades and block colors. The verdict? Sublime.

Star energy got here from actors Jamie Dornan, Emma Roberts and Henry Golding, who took prime place within the ‘frow’ (entrance row), whereas Australian supermodel Adut Akech hit the catwalk earlier than dashing to a celebration to rejoice being named one of many trade’s most influential folks.

Dubbed ‘California Breeze’, the BOSS assortment was impressed by understated Malibu type and signalled a relaxed new course for the traditionally-sober German model, which has lengthy set the usual for luxurious males’s suiting and workwear.

The epic assortment signposted how the label plans on attracting a youthful, fashion-forward clientele with a collection of seems to be encompassing high developments you may be carrying subsequent yr and past.

It’s clear the basic go well with will not be useless, however merely ripe for a remix when teamed with technical T-shirts, informal sneakers and even glossy shorts minimize above the knee.

Here are some extra of the menswear developments noticed on the present.

Cool colors

Soft blush pink, deep burgundy, dusty gray and conventional navy have been the important thing colors on parade, with strains of lads dressed head-to-toe in white. For splashes of summer time enjoyable, the vary featured accents of brilliant orange.


Spray jackets, zip-up tops, hoodies and different athletic types impressed by the Californian summer time proved the development for high-end sportswear is not going anyplace.

Relaxed matches

Drawstring pants, flowing shirts and outsized trench coats confirmed that the times of ultra-skinny matches are behind us – for now.

Double breasted

This basic type is the minimize of the second relating to suiting, greatest worn free over a T-shirt and even teamed with a pair of shorts.

Technical materials

Fabrics have been solely restricted by the creativeness with moist latex tops, crinkled cotton fits, nylon coats and suede jackets minimize to perfection.

Socks and sandals

This once-scandalous type fake pas is the edgy footwear development to embrace, if BOSS’s assortment of explorer sandals worn with matching-coloured socks is something to go by.

Bucket hats

Traditional wide-brimmed schoolyard hats acquired the high-fashion therapy, worn with outsized luggage and futuristic sun shades.

Rubberised sneakers

Forget the stuffy faculty sneakers: a sensible rubberised sneaker works wonders with a go well with.

Scroll by the gallery above for a take a look at the BOSS developments from New York Fashion Week.

The author travelled to New York with help from BOSS.

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