Leo Fioravanti plans to be the world’s finest surfer, with just a little assist from Gucci


Italian surfer Leo Fioravanti counts Kelly Slater as a detailed pal, scored 2 main sponsors with Quiksilver and Red Bull by the age of 10 and now boasts the title of ambassador for Italian luxurious trend home Gucci.

Fioravanti’s sandy blond hair and Roman nostril caught the eye of Gucci CEO Marco Bizzari by way of his son who additionally surfs. It did not take lengthy for the 2 to attach, a gathering with artistic director Alessandro Michele befell quickly after and a entrance row seat in Milan was secured ultimately September’s Gucci trend present hanging with American rapper A$AP Rocky.

“For me it’s a privilege to be a part of the Gucci family,” says Fioravanti.

“I didn’t go looking for the deal it just happened. Seeing what Alessandro has done and how he has brought it to the new generation is amazing. For me to be riding that wave is a big deal,” he says.

A break in custom

With a reputation that sounds prefer it belongs to an artist whose work hangs in a palazzo, Fioravanti says he loves nothing greater than escaping to the Mediterranean shoreline. As a baby he would cram surfboards and towels behind his mom’s mini.

“Nobody at school really understood my obsession with surfing. I followed in the steps of my older brother Matteo who loved to surf and every summer we would go to the coast and chase waves instead of staying in the city,” he explains.

“I grew up playing soccer at school, it’s what you do as an Italian and sort of expected as well,” says Fioravanti, who prefers golf lately.

Paving the way in which for the longer term

His destiny in browsing was additional sealed when his mom Serena Martini met Stephen ‘Belly’ Bell in France. A very long time protégé and pal of Kelly Slater plus Quiksilver world workforce supervisor, Bell moved to France from Melbourne greater than 30 years in the past.

“My mum made the choice to travel [to France] when she could see my passion was surfing and once I got the sponsorship deal,” he says.

“My father remained in Italy. He runs a restaurant now however did not actually have the identical needs to maneuver, he most well-liked to remain in Rome.

“Stephen is now formally my stepdad as from final 12 months as he and mum bought married. So that is been an enormous affect on my life and so far as inspiring to be the perfect surfer I might be,” he provides.

Food for thought

While most would possibly affiliate Italians extra with pasta greater than surf tradition, Rome-native Fioravanti is decided to alter folks’s notion, main the scene as the one skilled competitor of Italian heritage.

The first Italian to take out gold medal on the beneath 18s ISA World Junior Surfing Championships a number of years in the past, Fioravanti – at present ranked 26 on the World Surf League – may even compete at Rip Curl Pro Bells Beach on the finish of the month in pursuit of the browsing trade’s most treasured trophy.

“Perfection is in our blood as Italians. Whether it is trend and grooming or browsing and competing – we at all times wish to look our greatest and do our greatest,” he says.

“I might like to win on this planet league. It was a giant dream to win at 16 taking first place on the Rip Curl GromSearch International. I grew up watching Kelly Slater movies and now he is in our circle of household. It’s all amazingly surreal and I take nothing without any consideration.”

Jane Rocca from executivestyle.com.au

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