Rolls-Royce Phantom is a ‘complete new stage of Magic Carpet Ride’


Rolls-Royce hopes to have reinvented luxurious street transport (once more) with its all-new Phantom, revealed in a single day at Mayfair in London.

To be priced round $1 million, the tremendous luxurious sedan brings a contemporary injection of know-how designed to separate it from rivals in an period when exclusivity and luxurious are extra in demand than ever.

The 8th era of Rolls-Royce’s most well-known nameplate is smaller, lighter and extra gas environment friendly than the one which noticed the rebirth of the storied model in 2003 underneath present proprietor BMW.

Sitting on a brand new scalable aluminium structure – billed Architecture of Luxury – that can underpin all future Rolls-Royces, the all-new Phantom is claimed to ship a “whole new level of Magic Carpet Ride” as a part of a “reinterpretation” of luxurious.

Rolls-Royce CEO Torsten Müller-Ötvös describes the brand new Phantom as the head for the model and “the ultimate luxury product in the world”.

The V12 uber limo additionally will get an non-obligatory rear sleeper seat, a miniature artwork gallery inside and cameras that ‘learn’ the street as a part of an intense concentrate on first-class luxurious.

It’s all in regards to the consolation

Key to the attraction of any Rolls-Royce is the way it wafts over the street.

For the all-new Phantom there’s a new era self-levelling adjustable air suspension system, serving to preserve the physique flat whereas absorbing something from potholes and street joins to pesky pace humps.

Like the Mercedes-Benz S-Class, the Phantom now incorporates cameras that scan the street forward, proactively making ready the suspension for any imperfections earlier than the automotive will get there, reasonably than reacting as soon as there.

Rolls-Royce calls the system Flagbearer, conjuring photos of the boys who as soon as ran forward of autos waving pink flags when automobiles have been a rarity.


“Adequate” was as soon as the phrase used to explain the ability of a Rolls-Royce.

These days it is extra exact, with the most recent iteration meting out 420kW and 900Nm, the latter produced at simply 1700rpm, contributing to the “waftability” the model loves.

The new era V12 employs turbochargers for the primary time, indicative of a shift in the direction of pressured induction by producers to scale back emissions and enhance effectivity.

The capability is the basic Rolls-Royce 6.75 litres and it is related to an eight-speed transmission produced by German producer ZF.

As with different Rollers the transmission is linked to GPS satellite-navigation, in a position to monitor upcoming curves and undulations and shift into an acceptable gear forward of time.


Serenity is essential to any Rolls-Royce and the Phantom achieves a brand new stage of refinement, in keeping with the model.

It’s claimed to be “the most silent motor car in the world”, being round 10 p.c quieter than the previous Phantom at 100km/h.

The newfound quietness comes courtesy of a whopping 130kg of sound deadening that features double pores and skin alloy within the flooring and between the engine and occupants.

There’s additionally double glazed home windows and foam and felt layers within the physique to defend out every little thing from the roar of the tyres working over the street to the thrum of the V12 engine.

Even the hefty 22-inch tyres on the Phantom have been reinvented, incorporating a layer of froth designed to “wipe out tyre cavity noise”.

It’s bought the look

The new Phantom has a glance paying homage to the previous however each panel is new with a cleaner aesthetic.

The rear doorways are nonetheless rear hinged and might be opened and closed electronically on the press of a button.

The distinctive toothy Pantheon grille (manufactured from hand-polished stainless-steel) is bigger, with the flying girl (or Spirit of Ecstasy) now a few centimetres larger on the large bonnet.

New laser headlights blast gentle 600 metres forward – excellent for preserving a watch out for roos.

Inside, there is a labyrinth of tech housed throughout the lashings of wooden, leather-based and steel – in addition to the “startlight headliner”, now larger than ever.

But designers have labored to maintain the digital luxurious out of sight “until required”.

A broad central infotainment display screen is accompanied by a head-up show, every just like these in top-end BMWs.

Classical dials are projected on a customisable 12.3-inch instrument show that comes with the enduring energy gauge in lieu of a tachometer.

Size counts

Whether you select the common Phantom or the massive daddy EWB – or prolonged wheelbase, with one other 22cm of rear legroom – you are shopping for loads of steel.

While it is barely shorter than the mannequin it replaces – by 77mm and 109mm respectively – the brand new Phantom continues to be comfortably the longest passenger automotive on the street. The common Phantom stretches 5762mm and the EWB virtually six metres, at 5982mm. To put that in perspective, the Holden Commodore giant automotive is lower than 5 metres lengthy.

The Phantom’s again doorways are hinged on the rear to make for simpler ingress and egress and there are umbrellas in-built, simply in case.

As a part of an enormous customisation program homeowners can select between particular person rear seats, a lounge seat or a brand new “sleeping seat”. Or you’ll be able to decide to your personal personal again seat mini bar, full with whisky glasses, decanter, champagne flutes and fridge.

Up entrance there is a glass fascia constructed into the sprint, one thing designers say can be utilized to show paintings. Rolls-Royce plans to work with famend artists the world over to fee bespoke items for purchasers.

Competitive set

Rolls-Royce would not think about automobiles as the one rival for the Phantom.

Indeed, at round $1 million there are few luxurious automobiles that come near the Phantom, though its most pure competitor is former sister model Bentley (now owned by Volkswagen).

Instead, Rolls-Royce sees different luxurious objects because the Phantom’s principal competitor.

Maybe a helicopter, personal yacht or unique piece of jewelry; principally something that would relieve the uber rich of some pocket cash.

As for pricing, that might be introduced nearer to the automotive’s 2018 on sale date. The present Phantom sells from $855,000, properly down on the $1,075,000 it as soon as offered for.

Future considering

Despite the tech injection there’s extra custom within the Phantom than innovation.

It nonetheless slurps petrol and continues to be manufactured from steel.

While there is not any point out within the media materials launched as a part of the lavish reveal, anticipate the Phantom to get the most recent crash avoidance and semi-autonomous know-how as fitted to numerous BMWs – the supply of a lot of the Phantom’s and software program beneath the pores and skin.

Although, as some have identified, Rolls-Royce has had autonomous tech for the very best a part of a century: the chauffeur within the entrance seat.

Rolls-Royce can also be engaged on hybrid and electrical know-how, one thing on the coronary heart of father or mother firm BMW.

In 2011 it revealed the 102EX (or experimental) motor present idea automotive. It was a one-off model of the earlier Phantom that eschewed its V12 engine for batteries and 2 electrical motors (producing a mixed 290kW and 800Nm).

More lately the 103EX idea teamed autonomous tech with electrical drive.

Expect a few of that electrical considering to make it into the Phantom all through the 10-plus-year lifespan of Phantom VIII.

Toby Hagon from

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