The 7 Features You’re Not Using Enough of at Sephora


We all know the sensation of strolling into Sephora and being mesmerized by the 1000’s of merchandise: hair, skincare, nails, make-up, perfume — it has all the things. Even in the event you’ve by no means stepped into an precise retailer, perusing the location’s each high- and low-end merchandise results in a unending magnificence black gap.

But the cosmetics retailer can do extra for you than make your eyes glaze over on the too-many product prospects. It provides options, from on-line quizzes to in-store magnificence lessons, that make discovering merchandise and studying how one can use them an entire lot simpler. If you’ve solely been utilizing Sephora for the merchandise, it’s time to see what else you may get out of the corporate. Ahead are the seven options each magnificence lover shouldn’t solely know however fervently use at Sephora.



Going into Sephora with clear intentions on what you’re going to get is a more durable situation than it appears; there’s a profusion of merchandise, choices and worth ranges. That’s the place their IQs come in useful. These on-line “quizzes” decide what product will work greatest for you so that you gained’t be caught roaming the isles.

The IQs have 2 classes: both skin care or color. The skincare IQ is separated into whether or not you need suggestions primarily based on pores and skin concern, product kind or model. If you desire a group of merchandise tailor-made to precisely what you need, go along with concern. From there, you reply a collection of questions on pores and skin kind, issues and kind of product wished, guaranteeing you’re getting precisely the suggestions you need and want.

The colour IQ, then again, provides a novel alternative to search out your precise shade within the merchandise and types Sephora carries. You begin by figuring out your IQ colour by selecting a model you already put on and what product you utilize (i.e., I first selected Nars, then Sheer Glow Foundation, then my shade, Deauville). At this level, it assigns you a colour IQ quantity (mine is 1R05) and options each different model that carries a basis or concealer in that shade. If the shade seems too gentle or darkish, there’s an easy-switch choice or you can begin over with the three-question quiz. The colour IQ quiz just isn’t just for basis and concealer; it really works with lipstick too.



Much just like the IQs, Sephora’s online quizzes make it easier to discover what you’re on the lookout for. While it does supply a basis and skincare quiz, it’s the perfume and brush quizzes that make this function totally different and helpful. The perfume quiz asks about preferences equivalent to floral versus woodsy or who you wish to be smelling you in an elevator, amongst others, after which provides you a number of perfumes and/or colognes that match your desires. And to make issues straightforward, you’ll be able to verify to see if a retailer close to you carries it so that you don’t present up solely to search out it isn’t in inventory. The brush quiz is very useful as a result of it helps you be taught what sorts of brushes do what. You select the place in your face you’ll be utilizing your brush, for what and the way heavy you need the appliance. That means if you realize nothing about brushes however you know the way you need your make-up utilized, it will give you the results you want.


Although you might need identified about this function earlier than, there’s much more you may get out of it than having somebody do your make-up. Sephora provides 3 several types of makeovers: mini, customized and private one-on-one.

Let’s begin small with the mini, which is 15 minutes and f-r-e-e. Free! You can select the Fenty Beauty makeover or one of many retailer’s different signature makeovers: smoky eye, contour and highlighting, polished brows, on a regular basis eye, important eyeliner, flawless basis, deal with and conceal, blush and bronze, excellent lips or false lash utility. You have the choice to guide a day and time instantly on-line so you realize you’re going to get a seat. However, that is at present supplied solely in Los Angeles, New York and Las Vegas apart from the Fenty Beauty makeover taking place in all shops till June 27.

The subsequent step up the rung is the customized 45-minute full-face makeover by a magnificence advisor. It will price you a minimal of $50 by a purchase order or $50 present card redemption, nevertheless it’s value it. There’s 1 individual focusing solely on you and your complete face who not solely tells you key merchandise to have however new methods to cater to your face. This function is obtainable in all shops, and you’ll guide on-line.

Lastly, the private one-on-one makeover is with a senior magnificence knowledgeable. It’s a 90-minute custom-made skincare, perfume and sweetness makeover, complimentary with $125 minimal buy. Go massive or go residence, proper? As with the customized, that is out there for reserving throughout the nation.

Free magnificence lessons

If you’d relatively know how one can do the make-up your self as an alternative of getting a makeover, Sephora provides tons of free (sure, once more — actually!) beauty classes. Classes embody matters like age-defying skincare, no-makeup make-up, winged eyeliner and 2 lessons for confidence: daring magnificence for transgender folks and courageous magnificence within the face of most cancers. They’re supplied at each retailer within the United States, and you’ll join on-line. However, you must be over 13 to attend a category and be a Beauty Insider. What’s that, you ask? Keep on studying.

Beauty Insider Program

It’s all in regards to the rewards. In 2007, Sephora began this free loyalty program to supply rewards and particular promotions. But it didn’t cease there. In 2009, Sephora launched VIB (Very Important Beauty Insider) and in 2013 added Rouge. The latter 2 require you to spend $350 and $1,000 a 12 months respectively to be part of the membership. The course of works the identical manner for all 3, although; whenever you spend cash at Sephora, you get factors, and with these factors, you may get free stuff on the Bazaar. There are additionally birthday items, magnificence lessons and entry to the group. The community is a forum the place you’ll be able to ask for suggestions, get inspiration and discuss to different magnificence lovers about ideas and methods. For VIB and Rouge, you may also get issues like free makeovers and two-day delivery — and for Rouge solely, invites to personal occasions. See here for a full checklist of advantages. Looks prefer it pays to be a member.

The Sephora app

Usually having an app along with the net and brick-and-mortar retailer wouldn’t be obligatory, however this app supplies entry to occasions taking place in shops, a digital try-on function and unique data on previews and promotions. The try-on function, known as digital artist, may be one of the best a part of the app (apart from unique data, duh). You can attempt on any make-up the shop sells on-line; combine and match; fully do your eye with cut-crease, lid and outer nook — actually all the things you would want. There are additionally tutorials, beneficial merchandise and entry to all the things that’s on-line on the go. It’s free on iTunes and Google Play, so there aren’t any excuses.


Play! subscription field

We love subscription field, and who knew Sephora had one? It’s $10 a month, and also you get 5 samples and a collectible make-up bag, plus a magnificence bonus. It’s the usual technique of filling out a survey highlighting what sorts of merchandise you utilize/need, after which every month, the shop curates a field particularly for you. The service will be canceled any time and is obtainable for any deal with within the United States. It’s a good way to see what sorts of issues Sephora has to supply that you just usually wouldn’t go for and at a a lot lower cost. Plus, in the event you don’t like a product, there’s basically no hurt accomplished. There’s sure to be one thing you fall in love with.

Originally posted on StyleCaster.

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