When it involves the Kardashian-Jenners’ internal circle, Jen Atkin is a face that you simply like acknowledge. The hairstylist has labored with every sister for years to craft their signature, Pinterest-worthy hairstyles. Atkin has been part of the Kardashian-Jenner glam squad for therefore lengthy that she’s virtually household, which is why she was particularly defensive when a magnificence blogger got here for her consumer, Kim Kardashian, and her KKW Beauty empire.
On Thursday, Gelcream, a magnificence critiques Instagram with greater than 50,000 followers, reviewed KKW Fragrance’s newest product, KKW Body. In their overview, Gelcream slammed Kim’s fragrance as “a celebrity using fame as a tool to sell us some 💩.” Gelcream referred to as out KKW Beauty’s no-returns and no-exchange coverage and in contrast Kim’s enterprise to “basic formulas” and “generic products” In the top, Gelcream left Kim with a 3/5 overview for the fragrance and a 0/5 for KKW Beauty as an entire. But that wasn’t earlier than Gelcream referred to as Kim a “monster” and claimed that she was a “mirror reflection of America’s present technology.
“Isn’t Kim only a mirror reflection of our technology? I’m afraid it was us who created this “monster”. I’m conserving this fragrance as a logo of America. I can’t return it anyway. $60 + one other $15 for tax and 10-day delivery — 3/5 for the fragrance, 0/5 for KKW magnificence model,” Gelcream wrote.
@kkwfragrance — Body Fragrance. I believe that’s an important product to interrupt my silence: the image of consumerism. This is the one Kardashian-Jenner creation I ever held in my hand and I need to admit, it feels good. Here is what I believe whereas touching her. Having the sources you could innovate in all areas: create breakthrough formulation and manufacturing processes, new communication approaches; provide greatest buyer assist; analysis and develop with younger creatives… all of that to make merchandise that may keep in historical past and enhance our day-to-day life. Instead, what will we get? Sadly, a star utilizing fame as a instrument to promote us some 💩. Tiny corporations with tiny budgets care greater than KKW’s mega-brand. No returns, no exchanges, copy-paste designs, fundamental formulation, generic merchandise… isn’t Kim only a mirror reflection of our technology? I’m afraid it was us who created this “monster”. I’m conserving this fragrance as a logo of America. I can’t return it anyway. $60 + one other $15 for tax and 10-day delivery — 3/5 for the fragrance, 0/5 for KKW magnificence model. #gelcream_kkw #gelcream_perfume
Seeing what Gelcream wrote about her pal, Atkin took to Gelcream’s Instagram feedback to slam the reviewer for writing a “nasty” overview. In her remark, which was later screenshotted and posted on Gelcream’s Instagram story, Atkin referred to as Gelcream a “miserable human being” for not supporting Kim, regardless of Kim’s affect on social media and her function in serving to individuals make social media full-time careers. “YOU ARE MISERABLE HUMAN BEING PLEASE STOP BEING SO NEGATIVE AND START SUPPORTING WOMEN WHO HAVE HELPED MAKE IT POSSIBLE FOR YOU TO MAKE A LIVING ON INSTAGRAM. YOU SHOULD BE THANKING @KIMARDASHIAN,” Atkin wrote. (Gelcream notes of their Instagram bio that they don’t settle for sponsored content material or advertisements.)
Atkin went on to criticize Gelcream for calling Kim a “monster” and writing a biased, “nasty” overview. The hairstylist ended her rant by telling Gelcream to “STFU” and “do research” to study that Kim’s enterprise is fully-fledged with tons of of workers and doesn’t “shit out products like legacy brands.”
“STFU YOU HAVE NO IDEA HOW HARD SHE WORKS ON THIS BRAND. THEY EMPLOY HUNDREDS OF PEOPE AND DONT JUST SHIT UT PRODUCTS LIKE LEGACY BRANDS. YOU NEED TO DO RESEARCH,” Atkin wrote.
This isn’t the primary time that Atkin and Gelcream have disagreed. In 2017, Gelcream reviewed 3 of Atkin’s OUAI Haircare merchandise. In 1 overview of OUAI’s Dry Shampoo and Foam, Gelcream gave the merchandise themselves a constructive overview. But when it got here to Atkin’s model, the Instagram mentioned that OUIA has “no soul” and that the packaging doesn’t really feel “special” or “unique.” In the feedback, Atkin defended herself, claiming that OUAI is “full of soul.” When Gelcream responded by explaining that they weren’t a fan of OUAI’s luxurious branding, Atkin countered by expressing model will be each “relatable and luxury.” “our vibe is relatable and luxury it’s ok to have two tones. There’s no right and wrong in my opinion,” Atkin wrote.
A month later, Gelcream reviewed OUAI’s Wave Spray. Gelcream expressed that they have been “not impressed” by OUAI’s spray, which they referred to as a “very basic product inside nice packaging.” “Left me with 0 emotions: not good, not bad,” Gelcream wrote. In the feedback, Atkin defended that spray is certainly one of OUAI’s bestsellers and that Gelcream’s damaging and largely subjective criticism was like “calling someone’s baby ugly.”
“I appreciate your opinion but also only putting positive vibes out there is good for the soul,” Atkin wrote. “Because at the end of the day you’re going to offend someone who has worked and dreamed really big to make these products a reality. It’s like calling someone’s baby ugly you know?”
As you’ll be able to see, Atkin’s preliminary feedback towards Gelcream have been cordial, so what occurred between then and Gelcream’s KKW Fragrance overview, we’re unsure. Both tones turned much more harsh. We’re unsure what’s going to occur, however one thing tells us that Gelcream’s critiques of OUAI—if there are any extra—gained’t be as well mannered as they have been earlier than.