“I hate you all,” Kim Kardashian hisses, barreling out of the kitchen into the lounge of her Calabasas, California, dwelling the place her siblings, Kourtney, Khloé, Rob, Kendall, and Kylie, and her mother, Kris, sit in a circle on cushiony, floral-printed armchairs discussing Kim’s ass.
Those 4 phrases—uttered within the first 30 seconds of “Keeping Up with the Kardashians” in 2007 and sure many occasions after that—have been the start of an 11-year pop-cultural ascension that led the Kardashian-Jenners to 10 tv spin-offs with E!; multimillion-dollar magnificence, vogue, and online game corporations; game-changing social media sponsorships; and unparalleled fame for a household whose begin got here from a campy actuality TV present and, arguably, a leaked intercourse tape.
But because the Kardashian-Jenners’ Instagram followers skyrocketed (3 of the 5 sisters are amongst Instagram’s 10 most-followed accounts), the scores of their present have considerably plummeted. The 14th season of “KUWTK,” which airs its finale on Sunday, March 4, and celebrates the present’s 10-year anniversary, noticed among the collection’ lowest-ever scores, regardless of main storylines like Kim and Khloé’s pregnancies.
One episode this season, the place the sisters increase consciousness concerning the rising price of homelessness in Los Angeles, raked in an viewers of 700,000—a blip in comparison with the just about 10 million households that watched Kim marry NBA participant Kris Humphries within the present’s two-part season-six finale in 2011, in line with Nielsen.
With day by day ear-deafening tabloid protection and their names and faces burnt into our reminiscence, it looks as if the Kardashian-Jenners’ affect is just rising. (Hours after Kylie tweeted a grievance about Snapchat, the corporate misplaced $2 billion in shares.) So why isn’t their present reflecting that? Like many actuality TV reveals, “KUWTK” was based mostly on introducing audiences to the wacky, dramatic, and distinctive lives of its topics. The present’s function was to determine after which solidify the Kardashian-Jenners’ fame, however which may have additionally been its downfall.
Season 13 ought to have seen one of the crucial stunning and talked-about episodes of “KUWTK” when it aired the quick aftermath of Kim’s theft in Paris, the place she was sure, gagged, and robbed of $11 million price of jewellery. The episode was met with so-so scores. It aired in March 2017, 5 months after the theft occurred on October 3, 2016, when, virtually immediately, lots of of reports retailers picked up the story and revealed minute-by-minute particulars based mostly on inside sources and police paperwork. Kim had by no means given an unique till “KUWTK” aired, however by that point, practically each element was already spoiled, so why would viewers really feel compelled to tune in?
The identical impact occurred to different televised milestones within the Kardashian-Jenners’ lives. Kim and Khloé’s pregnancies have been introduced months in the past by retailers together with TMZ, Us Weekly, and People, so by the point the household confirmed it themselves this season, the reveals have been already previous information. Even Kylie’s being pregnant, which was reported to loss of life earlier than she confirmed it on Instagram and was by no means introduced on “KUWTK,” wasn’t sufficient to pique viewers’ curiosity. What ought to have been essentially the most tumultuous, juiciest storyline on “KUWTK”—the heated, ongoing feud between Caitlyn and the Kardashians—was barely watched in contrast with earlier seasons.
Like different reveals, “KUWTK” isn’t proof against spoilers, so when there’s a information trade devoted to spilling each element of the Kardashian-Jenners’ private and personal lives, months earlier than E! is ready to air it for itself, after all that may take a toll on its scores.
Likewise, followers now not want to observe “KUWTK” to remain updated with the household. Each of the sisters, minus Kendall, has a profitable working app and web site the place they provide recommendation and firsthand glimpses into their lives. The Kardashian-Jenner girls are additionally all energetic on social media, so it is smart that followers would like to observe their lives unfold in actual time on Instagram Stories and Snapchat than to attend months for it to be aired on E!
The Kardashian-Jenners have undoubtedly formed the panorama of movie star and actuality TV, however there’s no query that “KUWTK” is effectively previous its heyday. And regardless of a decline in scores, the present remains to be one among E!’s main money-makers and has lately signed on for at the very least 5 extra seasons, so don’t count on Kourtney, Kim, Khloé, Kendall, Kylie, and Kris to go away your TVs any time quickly.
It’s unclear how lengthy “KUWTK” will go on, however proper now, 1 factor is for certain: We don’t want a present to maintain up with the Kardashians anymore as a result of we’re maintaining with them in all places else.