When Andrew Hall made the choice to launch Arsenal Strength in 2015, he envisioned it filling a really particular area of interest within the health world.
Lifters and health fans have been getting uninterested in mass-produced something—even big-box gyms—and small, high-end coaching facilities have been booming. At the identical time, on-line health was exploding, significantly on Instagram, the place a brand new breed of athlete was trying to find distinctive, high-quality tools to assist present what was potential with the human physique. Somewhere between these 2 Hall (pictured on the left above) knew there was an excellent enterprise alternative.
Today, Hall is joined by ex-competitive bodybuilder Beano Wallace (pictured above on the fitting), and five-time Mr. Olympia Flex Lewis. Demand for the corporate’s companies has expanded from phrase of mouth and a gentle stream of “Where did you get that?” questions on its distinctive tools, such because the Pro Vertical Leg Press. But Hall and Wallace additionally lend their experience to fitness center design, serving to create elite amenities worldwide.
“We’ve evolved into more of a consulting company than somebody who just sells you equipment,” says Hall. “I help customers all the time work on their business plans to help them get positioned so they can get loans or investors to get up and running. We help them design the actual gym, choose the equipment, and get it installed.”
But as is usually the case with profitable corporations, Arsenal additionally ended up stepping into instructions that its founders by no means imagined. In December 2015, Wallace, the vice chairman for Industry Relations at Arsenal, seen a put up on Bodybuilding.com saying the creation of a brand new basis known as Lift Life. The basis’s mission could be to design and construct new strength-training amenities at chosen excessive colleges throughout the United States.
A New Type of Foundation
Wallace had labored with Bodybuilding.com for years, serving to their operations at occasions together with the Arnold Classic, the Olympia, and the British Grand Prix. When he heard about Lift Life, it appeared like the right alternative to convey collectively his and Hall’s skilled and private targets. Little did they know the way rapidly they’d get an opportunity to make the most of the chance.
Once Hall and Wallace agreed that working with Lift Life made sense for Arsenal Strength, they known as Bodybuilding.com and talked to Kirk Calzacorta, Bodybuilding.com’s senior supervisor of brand name advertising and program director for the model new Lift Life Foundation. They discovered that this wasn’t simply one other grant program for underfunded colleges, it was Bodybuilding.com’s try to have a direct affect, 1 faculty at a time, with top-to-bottom weight-room renovations. They weren’t simply interested by including a cardio machine right here or a squat rack there, it was all new tools, and given the state of many weight rooms, in all probability new electrical wiring and flooring in addition.
Given Hall and Wallace’s twin pursuits in tools and fitness center design, it was proper up their alley.
“We talked to Kirk on a Thursday in early January 2016,” Wallace recollects. “On Saturday, we got a call back from Kirk saying that they had found a project, were ready to start, and wanted to know if we’d be willing to be a part of it. Andrew and I were like, ‘Yeah! Let’s do this!’ and we’ve worked hand-in-hand with Lift Life ever since.”
Leaping into Lift Life
Lift Life’s first venture was in Bodybuilding.com’s residence state of Idaho. A pupil at Firth High School within the small city of Firth had contacted Make-A-Wish of Idaho after being recognized with most cancers. Rather than meet his heroes or journey the world, Jared Anderson’s wish was to see his highschool’s dilapidated weight room improved so everybody in his group may benefit from it. It was the right alternative for Bodybuilding.com and Arsenal Strength to work collectively.
Over a interval of about 2 weeks, the Lift Life employees labored with not solely Arsenal Strength, but additionally the Boise-based design firm Catapult3 and a small military of volunteers and companions to remodel the Firth weight room past Jared’s wildest desires.
Lift Life has gone on to renovate 2 extra faculty weight rooms. The 2d was Fulton High School in Arsenal’s residence metropolis of Knoxville, Tennessee. The renovation was achieved in reminiscence of 15-year-old Zaevion Dobson, a pupil athlete who, on December 17, 2015, was killed whereas defending 3 younger women from gang-related gunfire.
The most up-to-date makeover was at Anderson Preparatory Academy in Anderson, Indiana. The area people has spent many years attempting to get better from General Motors’ determination to shutter its mammoth native plant, in addition to from the 2008 recession. Anderson Prep, which makes use of a navy mannequin to assist form younger college students’ lives, was feeling the downturn simply as a lot as everybody else—together with of their weight room.
These colleges now have state-of-the-art weight rooms, and college students have a spot to be taught the values of exhausting work, pleasure, and teamwork—classes that can assist them make their method by the world. And the workforce of Lift Life and Arsenal Strength has already moved on to its subsequent fitness center overhaul venture.
Good Deeds Lead to Personal and Professional Growth
Barely 2 years into enterprise, Arsenal Strength is rising as quick because the folks utilizing its tools. It will quickly open a brand new 10,000-square-foot headquarters exterior of Knoxville, is working with a producer to design and construct a spread of personalized health machines, and is seeing explosive development in its shopper base.
Along with Hall’s ardour for creating nice locations to power prepare, he and his companions are fueled by their compassion for individuals who do not have entry to good gyms. Arsenal Strength works intently with Lift Life in an ongoing nationwide seek for excessive colleges desperately in want of latest weight-training amenities. This has helped the corporate meet its community-involvement targets, related it with educators and college students throughout the U.S., and helped it construct partnerships with corporations that assist Arsenal Strength ship the absolute best product.
“We’re not the kind of company that just sells equipment and walks away,” Hall says. “We’re dedicated to helping our customers in every way we can. But we also want to do all we can to help young people benefit from the rigor and discipline of weight training. Our ongoing mission is to help as many of them as we can.”